A glimpse into Loyalty Card Programs

A loyalty card program is briefly defined as a rewards’ plan intended to provide customers, using different systems and ideas, with exclusive offers as part of building effective long-term relationships with them. In Lebanon, the Lebanese market is no short of competing loyalty programs since ...

6 Activities performed in Online PR

  PR can be generally defined as the management of reputation, meaning maintaining goodwill between an organization and its publics. When it comes to the digital world, mentions of a brand or site on other sites are powerful in shaping opinions and driving visitors to your site. E-PR aims at ma...

One web approach for the screens of tomorrow (part ll)

Adaptive web design Building on the principles of responsive design to deliver user experiences that are targeted at specific devices and contexts, Adaptive design uses JavaScript to enrich websites with advanced functionality and customization. While delivering Retina-quality images only to Retina ...

One Web Approach for the screens of tomorrow (Part l)

Responsive Web Design: In a post PC world, where website traffic is expected to majorly come from mobile devices, responsive and adaptive design techniques rule the day, and users expect to run their websites and exploit the same information and services on all devices available and imaginable, deve...

What is Article Marketing?

Article marketing is a type of marketing that relies on writing and constructing short articles to be published on the internet for the purpose of promoting a specific website. If used properly, this method could optimize your rankings simply and freely. When a link to your website is included in th...

5 Reasons Why You Need Blogging For Your Business

Whether a small business or a multinational corporation, blogging can add so much meaning and offer loads of benefits to your online marketing strategy. It complements your digital presence and gives users a reason to constantly visit your website. – Drive traffic to your website by posting re...

The Pitfalls of Social Media

Although social media is increasing in popularity, it is constantly subject to heavy criticism and skepticism. It is accompanied with many pitfalls that have been said to negatively impact individuals and businesses as well: – Decrease in human interaction: Despite the fact that it was create...

How Can Social Media Help My Business?

Social media overtook the Internet during the 2000s, and by today, it is accounted for the majority of time spent by average users online. Social media consists of a large group of user-generated applications that include blogs, social networks such as Facebook, and audio podcasts. Dow Group offers ...

Unifying Communications!

Having everything on all gadgets all the time is no more a dream, for the promised idea of the “cloud” is available to a certain extent. Doing an activity on one device can be seen executed on another, like when you enable services like Google Docs, you can store documents, spread sheets, photos...

Outlines to develop & maintain an online presence

Outlines to develop & maintain an online presenceIn order to sell anything online you need to have an e-commerce website, the thing that necessitates a plan that surpasses your original business plan. Outlining this e-business plan starts with addressing your online customers with a business lin...